Ability to perform technical work involving managing and optimizing channels (such as email, Facebook ads, onsite placements, SEM, content marketing, digital video, print collateral, influencer/partnerships etc.) to drive performance as well as an understanding of customer segmentation and lifecycle marketing. Proven track record of working with various cross-functional peers and stakeholders (e.g., product managers, data scientists, product designers, researchers, engineers, policy, communications, marketing). Experience driving strategic & tactical product decisions with stakeholders. Excellent background in email marketing, product marketing, and social media with over 10 years of experience.
Outside of work you will find me adding on to my certifications list or if the weather is warm enough playing volleyball.
Name: April Wilhelm
Favorite Snack: Red Vines